Who Will Sell Playstation and at What Cost?

Sony Playstation 3 is Sony's seventh generation gaming console. It is a successor to ps1 and ps2 and is developed to compete with Microsoft's XBOX 360 degree and Nintendo's WII. The ps3 has been released in Japan and will be launched in USA and Canada on November 17 th 2006 and in Europe, Asia and Australia in March 2007.

There are two models of ps3: basic and premium.

The head of public relations at Sony Computer Entertainment in UK stated that there is a possibility that both the models would be available for sale in UK but not at the time of its launch. Also on 6 th September 2006 Sony declared that launch of PAL in Australia and Europe will be delayed to march 2007 probably due to lack of diodes mainly used for blur ray drives. Sony also stated that legal action will be taken against anyone who will sell imported ps3 models in Europe . The following is the detail of the prices at which the ps3 would be sold in different countries:

• In Japan the basic model will cost 49980 JPY which means around 420 US dollars and the premium model would cost 59980 JPY which means 508 US dollars.
• In UK the premium model would be available for 680 us dollars.
• In Switzerland the basic model would be available for CHF 749 which is around 550 US dollars and the premium model would cost CHF 889 which is equal to 660 US dollars.
• In New Zealand the price of the basic model would be set to 999 NZ$ and the premium model would be priced at 1199.95 NZ$.
• In Sweden the premium model will be launched and would cost 5999 SEK or 650 US dollars
• In Canada the basic model would cost c$ 549 and the premium model would cost c$ 659. Both of the prices in terms of dollars are around 480 and 580 US dollars.
• In Denmark the price of both the models in terms of US dollars would be fixed around 720 and 920 US dollars.
• In Mexico basic model will cost MXN$ 7999 and premium model will cost MXN$ 9499
• In Australia the basic model would be sold at 829 AUD and the premium model might be sold at 999 AUD.
• In USA the basic model will be sold for 499 dollars and the premium model will be sold for 599 dollars.

All though the prices seem to be quite high but taking into consideration the advanced features of this product, Sony expects the Ps3 to be a successful launch.